Saturday, February 22, 2020
Business Strategy on Ryan Air - Case Study Example Ryan air is one of Europe's largest low-cost carriers and one of the most successful, operating on 262 routes to 22 countries. Its focus is on providing low cost, efficient, frequent connections and consequently offering no other frills or supporting services on their flights. The changes in the nature of the barriers to entry in the mid - 1980s with the deregulation of the airline industry , as well as the adoption of a strategy which was noticeably different from that pursued by the market leader at the time (Aer Lingus) was a credible means for Ryan air to gain entry into the market. O'Leary, the company's Chief Executive Office, adopted the Southwest Airlines model, established by Herb Kelleher which adhered to the following principles: fly one type of plane to keep down engineering costs every year; turn around aircraft as quickly as possible; and concentrate on selling seats by avoiding loyalty schemes or air miles. The airline took several other steps to restructure its business model. It eliminated business class to concentrate on economy class and leisure customers. It stopped serving free meals and beverages on flights - a move which allowed the airline to reduce the number of attendants on each flight from five to two. It also eliminated seat assignments to speed up boarding and stopped carrying cargo, which reduced aircraft turnaround times from 45 minutes to 25 minutes. There has been a revolutionary increase in the number of low-cost airline which are otherwise called the budget airlines in the aviation industry over the last few years. The budget airlines are usually operators who provide low-cost travel options for the passengers. The budget airlines try and cut the indirect costs to the maximum possible extent. Passengers are not offered wet towels, meals etc. Sometimes it may even happen that they do not even offer water to the passengers flying the budget airlines [(Phillip), 2002]. Internal analysis Revenue Generation is one of the most important aspects that Budget airlines give more importance, to the extent that most of the budget airlines have a position that is unique to this particular industry - "Chief Revenue Officer" (AIR DECCAN) whose sole responsibility is to focus on revenue generation from all possible sources. Unlike the scheduled airlines, they sell the maximum possible space they can. They sell space on the aircrafts in order to give advertisements. They even sell the space on the rear side of the boarding passes (Palanikumar). However, despite of the increase of passengers, the company is not so good in managing cost that the company has lose its money. A new management team is brought in to sort it out and re-launch as a "low fares or no frills" airline, closely modelling the Southwest Airlines model in the U.S. And in 1994, Ryan air bought its first Boeing 737 aircraft which carried over 1.5 million passengers. In 1995, Ryan air is the biggest passenger carrier on Dublin-London route, the largest Irish airline on every route being operate and carried 2.25 million passengers in the year (ivythesis). The main areas which have been the focus of the airline's concentration on costs have been: - Fleet commonality (operates only one type of aircraft, Boeing 737- 200s) - Contracting out of services
Wednesday, February 5, 2020
Letter of proficiency in English - Essay Example Now, I recollected my childhood experiences not accidentally but because as I was studying English it turned out that few of my favorite 'foreign' words which I had conjured up by myself as a child turned out to be exactly like the real words in the real English language, which made me even more confident, notwithstanding the clearly accidental nature of this coincidence, that I was capable of intuitive understanding of languages. I believe this positive self-confidence, along with numerous other confirmations of the rightfulness of my decision to learn English like for instance the dominance of English content in Internet, only added to my enthusiasm and energy during my learning of this language. Regarding concrete ways of my study of English, perhaps the most important one for me was that I have been taught in English already starting from my primary education and up to my postgraduate education. In this way, I was able to simultaneously become acquainted with the grammatical rules of English, and to have practice in spoken language, which, as I now understand, requires somewhat separate skills.
Tuesday, January 28, 2020
Hunger in America Essay Early this year, the talent search reality show American Idol used the popularity of its program to bring to light a problem that most Americans did not realize existed until that point in time. The show presented us with the harsh reality that, although America is the last remaining super power and has the most stable economy on the planet, it has a section of its population that deals with hunger on a daily basis. I found myself sitting in front of the TV set in disbelief. I wondered how some people of America can be hungry all the time and not have enough to eat when food seems so easy to come by. As far as I was concerned, food was aplenty and could be shared by everybody. I knew that the government has a food stamps program in place for those deserving Ã¢â¬Å"below the poverty line incomeÃ¢â¬ families. Charitable organizations host soup kitchens and a meal can even be had for a dollar over at McDonaldÃ¢â¬â¢s. I will admit that times are rough for us these days. Money is tight even for the middle income bracket of society because of the recent financial crunches that have been hitting the nation. Plenty of people have recently lost their homes and jobs. Some people have unexpected financial emergencies that they are not prepared to deal with. When such situations occur, families tend to restructure their budgets and the one part of the budget that is usually hit hard is the food allowance. For most American families who do not have credit cards to time them over from paycheck to paycheck, hunger becomes an ugly monster that not only rears its ugly head but also swallows the family whole. American families usually sacrifice their food supply thinking that keeping the other necessities of life in working order is important in their quest to keep the family from starving. A low to middle income father or mother will choose to spend on car repairs and sacrifice the food supply because the car takes them to the job that pays them cash which in turn buys the food. Medical care is unintentionally put on the back burner while the family tries to cope with rising food prices. When a family member is taken seriously ill and needs emergency care, it is the food budget that will automatically be slashed in order to afford the necessary healthcare. Basically, Americans are hungry because the government miscalculated the actual cost of living allowance for a basic family of 3. Originally designed to figure out the food cost for a started family, it failed to take inflation, transportation, rise in utility costs, and healthcare insurance into the picture. Looking at todayÃ¢â¬â¢s actual cost of living, a $5 hourly minimum wage is an insult to the worker and his needs in life. I think that the main reason that people in America are going hungry is because after the Welfare Reform Act of 1990 was introduced into law, it became almost impossible for families in need of food aid to qualify for the food stamps. I cannot understand the logic behind that move of the government. Why would a government willingly stop supporting the people who voted them into power? The government collects taxes from us specifically because there are government projects and social needs that need to be addressed for the benefit of the entire population. This includes a more effective food stamp program that does not discriminate amongst the already poor and needy population of the land. Food stamps and soup kitchens should always be open and available to those who need it. If they get a job later on and stop needing the food stamps, well and good. But if they lose their jobs again or need the help of the food stamps to quash their hunger pangs, those tax dollars they paid to the government while working better be ready and available to help them in the form of food aid. After all, nobody chooses to be nor wants to be hungry and we would all want to receive help when we need it the most. Work Cited Valentine, Vikki. (2007). QA: The Causes behind Hunger in America. NPR. Retrieved October 15, 2007 from http://www. npr. org/templates/story/story. php? storyId=5021812.
Monday, January 20, 2020
Spurs Ã¢â¬Å"It was rather more than a hundred years between the first into the presence of the rowel and the final disappearance of the prick spurs from the heel of our forefathersÃ¢â¬ (Lacy) In looking back at the time of chivalry and the knight it is not common that one forgets the existence of the spur and the true value it poses. The spur was one of the essential tools that a knight possessed as an equestrian. The spur was first introduced for its purpose in encouraging the horse on, but as medieval times approached the spur gained its decorative aspects and held more of a romantic value to people. The spur became elaborate with beads and embroidery, fancy brass, and gold metals. The spur was essentially an emblem of Knighthood; Ã¢â¬Å"to win his spursÃ¢â¬ ceremonies put spurs at the investiture of a knight, and were cut off at occasions of degradation (Lacy). The spur is a piece of hard ware that is attached to the heel by a strap usually made of leather. It is Y-shaped, and pointed towards the horse so that the rider can aggress his horse on. In early time the spur was always attached with a strap, however as the spur evolved, the strap was no longer of importance. The spur also grew more and more elaborate during the medieval ages, velvet straps, intricate designs and wheels that made the spur more of a showpiece than a tool. Before the period of the 13th century the spur was that of the Ã¢â¬Å"prickÃ¢â¬ style, where it is basically just a point that urged the horse. However during the 14th century the Ã¢â¬Å"rowelÃ¢â¬ type spur gained its popularity. This type of spur looked as though it had a wheel on the end of it. Spurs at its earliest times were made of bone and wood, then later of bronze, brass or iron. The rowel spur was definitely the spur of choice around medieval times because it was so elaborate. It was first introduce d in 1238 by France Simon de Montfort, however did not really catch on until 1285. In looking at the spur and how it correlates to the chivalrous time period. The moist important spur to know is St. George's Spurs, or the Kings Coronation Spurs. These spurs are part of a regular presentation with crown jewels in the Tower, which are used at the coronation of the Sovereign made by Sir Robert Vyner.
Sunday, January 12, 2020
Ã¢â¬Å"Red RobinÃ¢â¬ by Clark Richard Ã¢â¬Å"Red Robin,Ã¢â¬ by Clark Richard is one song, which without fail always makes me cry. My little sister Ann and our father danced to this song at her quince for the father daughter dance. It was originally planned for me to sing the song but I got too emotional in order to sing it thus there was a change of plans. This song was written by Clark Richard for a future daughter that he wishes to have. Red Robin,Ã¢â¬ helped me personally celebrate a very joyous occasion by making me realize my little sister was growing up, letting me know how my parents feel, and by allowing me to show her that our family will always be there for her; especially myself. It has been harder for me to see my sister growing up than some. Unlike other older sisters, where they just had to be an older sister, I helped raise my younger sister. When we were very young both of my parents were in the military and we moved around all the time.When my mom was deploy ed to Germany and my dad become Ã¢â¬Å"mom,Ã¢â¬ it was horrid. He had never been on that side of the relationship before, where he wasnÃ¢â¬â¢t the provider. He would stress out and leave to go work out all the time and we wouldnÃ¢â¬â¢t see him for hours. When my older brother was at school, I took care of my little sister. Now donÃ¢â¬â¢t get me wrong, my dad was a great dad. It just took him time and patience that he didnÃ¢â¬â¢t have just yet to get better and before he would leave he would always make sure everything harmful was out of reach.He became a great mom after a while; it just took time. Until then though, I helped clean, put up my sisterÃ¢â¬â¢s toys, get us something to eat, help take baths, get her pajamas on, etc. I love my little sister almost like a daughter and in this song, it explains a little girl growing up to be a women and it is a struggle for me because I will always see my little sister as this little girl who I had to help take care of when my m om wasnÃ¢â¬â¢t home. In my opinion, this is what also helped me into the mindset of my parents and helped me understand how they must feel.I believe that all parents have different feelings about the love that they have for their children and they all show it very differently as well. The way that Richard describes how he feels for his daughter is moving and passionate. He sings to her saying, in not so many words, that he will always be there for her and watching over her, he canÃ¢â¬â¢t rest without knowing that she is safe, and that even after death he will be waiting for her return home. If one was to meet my mom or dad, I would believe that this would be similar to how they feel.I use this song to express the emotion in which me and my parents towards my little sister becoming a women and it makes me want to cry. There is one main lyrical line that even shows the worries and thoughts in which a parent would be thinking through a child life. In Ã¢â¬Å"Red Robin,Ã¢â¬ Richar d states, Ã¢â¬Å"she knows IÃ¢â¬â¢ll toss and turn no chance IÃ¢â¬â¢ll sleep tonight till I know sheÃ¢â¬â¢s made it home all right. Ã¢â¬ In this line Richard describes how when his daughter is out and about, he wonÃ¢â¬â¢t be able to sleep at all until she is home and safe.When he states, or sings this line, he shows the compassion and forethought in which a parent would have. He describes how his daughterÃ¢â¬â¢s safety matters above all and without the knowledge of her safety he will never be at rest. This is how all parents should feel or worry about their children. The part that frustrates me is that there are a lot of parents who could care less and they just expect their children to be home and donÃ¢â¬â¢t even check on them. I have cousins who sneek out all the time and never get caught because their mother doesnÃ¢â¬â¢t check on them and they never tell anyone where they are going.They could get seriously injured or even raped and no one would know where they we re. I worry about my sister and when I am home, and I get back from being out, whether my mom as already or not, I always check on her. I see her as a daughter and when she is out with her friends or with a particular cousin I will always worry about her until I know she is home safe. Plus, in my personal opinion, when you have a 17 year old daughter (or sister), you should always worry about them until they get home because they donÃ¢â¬â¢t always get into the safest situations; especially when or if they are feeling neglected.Teenagers when they go through their hormonal phases to become adults always have times when they feel neglected, unwanted, that no one listens to them and that everyoneÃ¢â¬â¢s against him or her and so on. When my sister and I were younger, when my mom was actually home, I was the kind of child that demanded more attention and she was not. Although, now that sheÃ¢â¬â¢s older, she demands a lot of attention and she gets it since she is still Ã¢â¬Å"the b abyÃ¢â¬ and she is the only child my mom and dad have left that is not already going to college. When we had her Quince, one big point was to include my sister in every decision that was made.That usually is not true for most Hispanic girls. Usually it is planned for them and they learn the dances and attend, itÃ¢â¬â¢s very rare that a soon to be 15 year old girl gets any decision making power in this type of situation, but; my mom is a very open Hispanic. My mom and I did everything in our power to make this whole party all about her and by the end of it, everyone cried, including my sister. If she ever felt unwanted or inconvenienced, it wasnÃ¢â¬â¢t while we were planning or Quince and it wasnÃ¢â¬â¢t during the night we had the party either. And, even if she did, she didnÃ¢â¬â¢t after she looked at the bill.We still have fights today, mainly her and my mom since IÃ¢â¬â¢m at college, because she believes that no one is listening to her and that my mom is completely aga inst her. Whenever I come home, if I donÃ¢â¬â¢t side with her completely on everything, she still throws tantrums and I have to get on to her and scold her so that she will go apologize to our mom since she wasnÃ¢â¬â¢t right and she knows it. She just doesnÃ¢â¬â¢t want to admit it or she didnÃ¢â¬â¢t Ã¢â¬Å"see it that wayÃ¢â¬ . I love my little sister and no matter how many times we get in fights, I will always be there for her no matter what. Red Robin,Ã¢â¬ by Clark Richard is a very moving, emotional song. Just singing it in my head still makes me want to tear up. The emotional stress that this song caused me during my sisterÃ¢â¬â¢s Quince was very annoying but it made me realize and learn many things. This song was written by Clark Richard for a future daughter that he wishes to have. Ã¢â¬Å"Red Robin,Ã¢â¬ helped me personally celebrate a very joyous occasion by making me realize my little sister was growing up, letting me know how my parents feel, and by allowi ng me to show her that our family will always be there for her; especially myself.
Saturday, January 4, 2020
Comparison Essay on Large Shopping Centers vs Downtown Stores Large Shopping Centers vs. Downtown Stores At the first glance, both establishments are similar, as they have the main goal Ã¢â¬â to sell different goods to people and in such a way satisfy their needs. But there are so many different kinds of shopping centers that we can but wonder Ã¢â¬â why so many? Do we really need them? And what is the difference between a small store in the country and a shopping center in the city? First of all, I want to say that nothing in the world of business is done without demand. If people didnÃ¢â¬â¢t express a desire to shop in different stores, there wouldnÃ¢â¬â¢t have been so many of them. And I think that there is nothing particularly bad about it. People choose places to buy what they need on the basis of different factors, such as affordability, location, choice, goods and service quality and many others. In fact, each person has his or her own selection of characteristics an ideal shopping place has to possess. Thus, it is clear that to satisfy needs of different people, we need many shops with different combinations of the above listed features. As for large shopping centers and downtown stores, they differ in everything, which is conditioned first of all by the tastes of people who are used to shop in them. An average person from a village will simply get lost in a large shopping mall, as you really have to get used to it. But he just wonÃ¢â¬â¢t understand the reason why he has to wonder between rows filled with such a variety of goods. At the same time, the ones who are used to such shopping will find the village variant boring and useless. For them shopping has
Thursday, December 26, 2019
Symbol for Advertising In communicating, advertisers have a thought to share with their audiences. The exact thought or message can only be shared if oneness of thought is achieved. The difficulty is that thought cannot simply be picked up and placed in another person s head. Thus, a communicator must select some symbols or sign that both sender and receiver can understand the same thing. Businesses, groups and individuals use trademarks, logos and symbols to generate brand awareness in public forums. It will easier for people to recognize a product, business or individual by simply associating them with their trademark. Sign, symbols, and Logos are a graphic mark or emblem commonly used by commercial enterprises, organizations andÃ¢â¬ ¦show more contentÃ¢â¬ ¦Chandler writes, Texts are full of indeterminacies which require the reader s active interpretation. We must draw not only on our knowledge of language, but on our knowledge of the world. Thus, readers of advertisements bring with them a surface knowledge of the language as well as a set of preconceived ideas about how to relate the ad to them. Advertising work on a variety of different levels including, but not limited to sign typology, paradigmatic meaning, psychological appeals, emotion, roles, values/beliefs, and knowledge. The impact of an advertisement comes from the interplay between these various aspects of make-up and the reader s own notions about them and the world. For example, the stamen Ã¢â¬Å"Test Your Faith in Nike advertisement, the readers find themselves thrust into the schema of religious worship. Not only must the viewer literally look up to the runner, but also they receive the imperative to Test your faith. The runner pictured appears in the midst of a run and rests easy in the knowledge of his own god-like attention to fitness. Likewise, the runner has no identity beyond his role in the ad. We cannot see his face but it giving him an added element of the unknown divine. People feel cowed looking from a subordinate position at the figure of the runner in his element. The text implies a direct connection between exercising and religiousShow MoreRelatedEffects Of Advertising Essay1249 Words Ã |Ã 5 Pagesin a world where we contribute to the prominence of advertising; however, the effects upon us are unknown. Advertising can be seen in the majority of the world, it has gotten to the point in which people become almost completely oblivious to them. People see advertisement in stores, in billboards, television, and even their homes. It has come to the point where people believe they are not affected by these ads but that is not the case. Advertising has various effects on the world such a s educatingRead MoreThe Effects, Real Life Implications, And Ethics Of Emotional Branding1552 Words Ã |Ã 7 Pagesimages used within advertising efforts, to the point where the product and brand become emblematic of the ideological value. For example, Harris Farm Markets demonstrates environmental values, or Disney World being emblematic of family values. Emotional branding can create a sense of stability and continuity for consumers through the extensive use of themes and symbols within their advertisements. Themes are representative of the concept of an advertisement, and the use of symbols is demonstrativeRead MoreAnalysis Of An Advertisement On Advertising1073 Words Ã |Ã 5 Pagesads. Because there are too many ads and they may make people feel bored and unhappy. Some ads can be confusing and misleading; some unsuccessful ads will lead audiences to buy something they don t like at all. However, good advertising leads to success while bad advertising can mean failure. The commercial advertise of Pepsi starts with a white boy knocking at the door of a monetary in Shaolin Temple in China. An old monk opened the door, and welcomed a white boy in a monetary. The old BuddhistRead More Advertisers Sell Images Not Products Essay1207 Words Ã |Ã 5 Pages The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiserÃ¢â¬â¢s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertismentRead MoreThe Power Of Advertising Advertisements1414 Words Ã |Ã 6 PagesThe Power of Advertising Advertisements, in the 21st century, are an ever-present medium of influence in our day-to-day lives. This notoriously ubiquitous form of publicity has become so intricately woven into our cultural and societal presence that we have learned to absorb the messages put forth by advertisements, often without any question as to their credibility. We are constantly being exposed to manipulated images of reality within advertisements, which glorify popular ideologies and buildRead MoreEssay on Chicken of the Seas917 Words Ã |Ã 4 PagesEvaluation Ã¢â¬â Consumers will have in mind an evoke set of brands that they intend to purchase after engaging the above information search. Certain brands of canned tuna will also form part of the consideration set if there is substantial reminder advertising. Due to a perceived lack of product differentiation in general, the most common form of evaluation criteria are price and promotion where brands may be evaluated favorably on the basis of the be st promotion and/or lowest price. Consumers who areRead MoreDo You Ever Watch The Super Bowl For Its Commercials?783 Words Ã |Ã 4 Pagesits advertisement? If the answer is yes, then you might have been a victim of todayÃ¢â¬â¢s marketers. Jean Kilbourne, the author of Ã¢â¬Å"Killing us SoftlyÃ¢â¬ stated in one of her lectures, Ã¢â¬Å"The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.Ã¢â¬ Ã¢â¬Å"Advertising has become much more widespread, powerful, and sophisticated.Ã¢â¬ According to Jean Kilbourne, Ã¢â¬Å"babies at six months can recognize corporate logos, and that is the age at which marketers are now startingRead MoreEco-Label1336 Words Ã |Ã 6 Pagesto determine the impact of consumer behavior through the eco-label products of marketing. Methodology Ã¢â¬â This paper reviews consumer behavior and advertising to identify how consumers are persuaded to greener product label. The information are collected through journal reading, and searching from website. Keywords Ã¢â¬â Consumer behavior, green advertising, environmental Paper type Ã¢â¬â Conceptual paper Introduction Eco-labeling schemes provide consumers with information about the environmental qualityRead MoreEssay on Advertisings Subliminal Message985 Words Ã |Ã 4 Pagesreasoning is used a lot in todayÃ¢â¬â¢s advertising to influence people in societyÃ¢â¬â¢s thinking, social atmospheres, and outlooks. The vessels used to reach these unknowing test subjects are viewers are promoted through media networks, or popular culture icons. Advertisements! By marketing the same advertisements encountered daily by people. A day to day interactions the viewer become the source through which fallacious reasoning can advertise its message. In advertising the reasoningÃ¢â¬â¢s message can justRead MoreAdvertising Is A Multi Billion Dollar Industry1631 Words Ã |Ã 7 PagesThey often use manipulating schemes, get into people psychotically in order to sell their products. Advertising is a multi-billion dollar industry and the advertisingÃ¢â¬â¢s study was created so that they can attract the audience Ã¢â¬â¢s attention. There is always an image or a symbol on an advertisement that is able to attract consumersÃ¢â¬â¢ attention and shift their interest to appeals and desires. An advertising is able to travel beyond its expectations through the audienceÃ¢â¬â¢s mind by using a simple piece of paper