Global Corporate Strategy Essay Example | Topics and Well Written Essays - 500 words

Global Corporate Strategy - Essay Example In an example, two airline companies might create a strategic alliance through bringing up their resources together to create a strong advertising website in order to develop a more effective marketing process. Strategic alliance is more effective in companies that have closely related products (Vedder, 2008). One of the major differences between strategic alliance and other joint ventures is that the business that forms an alliance remains independent. Alliances involve transfer of technologies, economic specialization and sharing of different expenses and risks. Types of strategic alliances include; Joint ventures, equity strategic alliances and global strategic alliances (Kleymann & Seristà ¶, 2010). Unlike strategic alliances where businesses involved in alliances remain independent, merging involves dissolution of both businesses’ activities to form a single entity. In mergers, businesses combine their transactions and form a single and more powerful business. With increased level of globalization that is being experienced currently, the level of competition has increased tremendously as multinational companies which have a powerful financial base have been able to invest in different countries. Airline industry has been one of the most hit organization an aspect that has made two or more airline industries coming together to form a strong organization (Kumar, 2012). One of the benefits of merging is increased competitiveness of the organization formed due to increased financial resources, technical resources and human resources. In addition, the level of competition between the companies forming a merger makes it easy for the company formed to make effective decision w ithout fear of intense competition. Some of examples of successful mergers include Pan Am and National alliances and Northwest Airline which merged with Delta to form one of the largest airline industry (Hecker, 2009). Acquisitions on the other hand, involve a corporate action by a

Unilever in Brazil Essay Example for Free

Unilever in Brazil Essay The goal of Unilever Brazil is to target the low income consumers, in order to gain market share among this segment they should develop an extension of Minerva brand with a small packaging and a cheaper formulation that maintains a good quality. The low income consumers are the most discerning consumers, and when spending from a limited budget they cannot afford to waste money on products they do not trust to be effective . This segment values price, effectiveness and fragrance, and wash manually, hence they prefer soap rather than powder. Unilever already sell Minerva in its soap version which is considered a medium quality product in terms of cleanliness, smell and dissolving power according to Exhibit 1.But this product is still expensive for low income consumers. Unilever should continue working with the brand Minerva and develop a new sub-product inside this brand with a cheaper formulation and a small packaging. That way the Minerva brand will contain two products with the following Portuguese names: †¢Minerva Expresso. The original Minerva formula and packaging for detergent and soap targeted to middle income costumers. The usual promotion of this product should change to make customers aware about the new name. Distribution, placement and price should not change. †¢Minerva Aà §Ãƒ £o. A new cheaper formula of Minerva soap, maintaining a good quality and fragrance. The key to access to this market is to leverage the Minerva’s brand as a quality product. Packaging should be plastic to reduce costs by a 30% and sizes should be two types: one individual bar and three bars. Low income customers have a limited budget and usually buy consumer goods thinking on a short term. Is for that reason, that a value proposition of a cheap, good quality and fragrance product in a small package is more appealing than a bigger package which usually is more expensive. The price should be $1.40 per kg, a little higher than Bem-te-vi (the traditional laundry soap brand in Brazil) to differentiate it from low quality and cheap products, but still low enough to be attractive to low income consumers who are looking for a good quality and nice fragrance soap bar (see Exhibit 2). There is no cannibalization of Campeiro because soap and powder customers  could be considered as different markets. Promotion should be a below-the-line communication plan focusing on point-of-purchase marketing and trade promotions in those areas where the low income customers reside and buy. A global media advertising campaign shouldn’t be considered for the potential impact on Unilever reputation in other customer segments and markets. Distribution is another important key to access to the customer segment, the use of specialized distributors will ensure the delivery of the product in specific areas and will maintain the price strategy. This strategy will help Unilever to position its product as the quality product inside the economy laundry products market (see Exhibit 3). Leveraging the Minerva brand with a low price product will help Unilever to increase sales and to gain market share among the low income customers segment. Additionally the high margin of Minerva Aà §Ãƒ £o will result in substantial profits (see Exhibit 4 for product’s attributes and margin). Exhibit 1. Attribute Importance, Brand Positioning, and Consumer Expectations in the Northeast Source: Insead Case Exhibit 2. Consumers who find scent/fragrance to have a high or very high amount of influence on their choices of household cleaning and laundry products Source: Consumer and Innovation Trends in Laundry Care. DATAMONITOR Consumer, December 2012 Exhibit 3. Product Positioning Source: Insead Case Exhibit 4. Products’ Attributes and Margins AttributeMinerva ExpressoMinerva Aà §Ãƒ £o Format-Powder -Soap-Soap Cleanliness-Medium-High-Medium-Low Fragrance-Nice-Nice Price-Powder: $2.40 per kg -Soap: $1.70 per kg-$1.40 per kg Packaging-Powder: Cardboard 1kg500g. Cost: $0.35 per kg -Soap: Plastic pack with 5 bars of 200g. Cost: $0.15 per kg-Plasitc pack with 1 bar of 40g. Cost: $0.09 per kg -Plastic pack with 3 bars of 120g. Cost: $0.10 per kg Formulation-Powder: $1.40 per kg -Soap: $1 per kg-$0.8 Promotion-Powder: $0.30 per kg -Soap: $0.25 per kg-0.05 per kg Distribution-Wholesaler: $0.10 per kg-Specialized Dist.: $0.05 per kg Margin per unit Powder2.4-(0.35+1.4+0.3+0.1)= 0.25 Soap1.7-(0.15+1+0.25+0.1)=0.21.4-(0.09+0.8+0.05+0.05)=0.41

A Room With A View Windy Corne :: essays research papers

EXPLORE THE CONTRAST BETWEEN WINDY CORNER AND MRS VYSE’S ‘WELL APPOINTED FLAT.’ HOW DOES OUR KNOWLEDGE OF THESE ENVIRONMENTS PREPARE US FOR THE CONFLICT IN THE NOVEL.   Ã‚  Ã‚  Ã‚  Ã‚  The first comparison to be drawn between the two environs is of their names. This is the first piece of information the reader is given, and is therefore of significance, as they have different connotations. â€Å"Windy Corner† has links to nature and the weather due to the word ‘windy.’ It implies change and movement-which is definitely applicable to that household. The ‘Corner’ suggests a sheltered resting-place, which is quite appropriate because the household does seem somewhat removed or protected from society. This is in stark contrast to Mrs Vyse’s flat. The fact that she has ownership of it, rather than Cecil, suggests that this is her dominion, and as a result is the dominant one in their relationship. The word ‘flat’ sounds cold, empty and static, as opposed to the vibrancy of Windy Corner. Forster’s comment that it is ‘well-appointed,’ is another of his satirical observations, and this leads us to believe that perhaps it does not have such high standards after all.   Ã‚  Ã‚  Ã‚  Ã‚  The physical interiors are just as different as their appointed names. Mrs Vyse’s flat is not described in too much detail, but just enough so that the reader has a clear picture of it in our minds. As mentioned above, the flat is proved not to have such high standards when Mrs Honeychurch reveals that there is a â€Å"thick layer of flue under the beds.† It is not a very pleasant place, as we see when â€Å"darkness enveloped the flat.† By contrast, there is so much light at Windy Corner that the curtains â€Å"had been pulled to meet† in order to protect the furniture. Light is associated with goodness, truth and honesty, and it is quite significant that this is missing from Mrs Vyse’s flat. Both homes have a piano, but the purpose for it appears to be quite different. In the flat, Lucy plays both Schumann and Beethoven, whereas at Windy Corner, it is lucky to stay in one piece, â€Å"you needn’t kick the piano!† (pg 104) The piano is not taken as seriously at Windy Corner, which is another indication of their easy-going attitude. The different environments also help us to find out about the characters of Lucy and Cecil. When they are introduced to their partner’s homes, the reader gets fresh a insight into their characters.

An American Tragedy: How a Good Company Died Essay

This case study tells us the story of Burgmaster Corp which is a machine tool maker company. Burgmaster was a thriving enterprise by 1965, when annual sales amounted to about $8 million. Although it needed backing to expand, it sold out to Buffalo-based conglomerate Houdaille Industries Inc. The case study also, inform us too many machine- tool and auto parts factories are silent, too many U.S. industries still can’t hold their own. Holland uses Burgmaster’s demise to explore some key issues of economic and trade policy. The LBO chocked off Burgmaster’s investment funds when foreign competition made them most necessary. Houdaille’s charge that a cartel led by the Japanese government had injured U.S. tool makers. Holland offers plenty of ammunition by creating enormous pressure to generate cash. Burgmaster pushed its products out as fast as possible. It shipped defective machines . It promised customers features that engineers hadn’t yet designed. The External Forces for Burgmaster Corp Demise : 1- The Government policies : tax laws and macroeconomics policies that encourage LBOs and speculation instead of productive investment. 2- Pentagon procurement policies for favoring exotic, custom machines over standard, low cost models. 3- The indusrial policy: Domestic tool makers were too complacent when imports seized the lower end of the product line, the ill prepared for change and struggling to restructure. 4- A cartel led by the Japanese government had injured U.S. tool makers. 5- Foreign competition made. The Internal Forces for Burgmaster Corp Demise : 1- The system for computerizing production scheduling was too crude . 2- High cost and much expensive machines  3- Defective machines as a result of pushing products as fast as possible without regarding to quality and customers’ needs 4- NO Cash to fund process and procedures to face competition. 5- No formula was a substitute for management involvement on the shop floor . 6- A dramatic depiction of supply snafus that resulted in delays and cost increases. The role of the operations management in that demise: Companies must be competitive to sell their goods and services in the marketplace. This company didn’t follow the operations management principles or functions in its three major departments : finance , operations and marketing. Burgmaster Corp didn’t identify customer needs. It didn’t follow the policy of low price and high quality.   It didn’t be able to reflect joint efforts of product snd service design . No match between financial resources , operations capabilities , supply chains and consumer needs. It didn’t follow inventory strategy to be competitive . It neglected operations strategy. It didn’t develop productivity measures for all operations. It didn’t develop methods for achieving productivity improvements such as : soliciting ideas from workers and reexamining the way work is done.

Palestine vs Orientalism Essay

Joe Sacco’s Palestine is a journalist’s journey throughout the Palestinian lifestyle, Israel and other facets of the state. Not only does Sacco voluntarily put himself into a dangerous occupied territory but he also assembles himself as a character in his engaging novel. Sacco is collecting the stories of the Palestinians and the destruction that Israelis have brought to their lives and families. Edward Said’s Orientalism provides a parallel to Sacco’s novel, as he conveys a plethora of false assumptions underlying Western attitudes toward the East. Said examines the different aspects of orientalism and gives light to the fact that because orientalism has lasted in our world this long, it has no . Although Said’s Orientalism is similar to Sacco’s Palestine, Said’s description of the Western world and its view of the East require one to rely on Sacco’s examples of true life stories to determine one’s own definition of orientalism. Sacco’s Palestine gives readers an inside look into the diminishing Palestinian life during the first intifada in which Sacco was present. The first intifada was a very powerful and liberating time in Palestine, as the citizens were revolting against the Israeli occupation of the Palestinian Territories Israel had control over. After witnessing the horrific tragedy that many Palestinians experience each day from Israel, Sacco interviews a family that has lost their stable income and family heritage. An older man explains â€Å"The olive tree is our main source of living†¦we use the oil for our food and we buy clothes with the oil we sell†¦a good roman tree can produce 20-30 liters in a year†¦ here we have nothing else but the trees†¦ The Israelis know that an olive tree is the same as our sons†¦Ã¢â‚¬  (Sacco 61-62). Not only did the Israeli soldiers cut down all of the families olive trees leaving them with nothing, the soldiers also forced the older man Sacco interviewed to cut some of his own olive trees down by himself. This incident is extremely powerful and moving, knowing that for a lifetime this man had a stable income and knew that his family would always be taken care of with these trees and now he is being over powered by the soldiers to take that all away. This provides a clear example of the helplessness that Palestinians experience under Israeli occupation of their home land. Both readings prove to be valid in their explanations of orientalism and anti-orientalism although, Edward Said’s idea of orientalism is indefinite which is obtained in Sacco’s Palestine and the day-to-day lives of the Palestinians that Sacco presents. The western influence has burrowed into the lives of the orient and created turmoil between Israelis and Palestinians. The Western support of Israel has only heightened the resentment toward Palestinians. As an Israeli business woman states her Orientalist view toward Palestine â€Å"Maybe, if I were a Palestinian I’d be a terrorist, too, to get back my land† (Sacco 254). It is evident that these Western ideas of the said â€Å"Terrorists† have spread so rapidly into Israel, when in reality Israel and the aggressive techniques their soldiers are taught to use against the Palestinians are in fact terrorist attacks in themselves. Despite the similarities; Said’s Orientalism stands out beyond the true context of Sacco’s Palestine. â€Å"†¦ in short, Orientalism is a Western style for dominating, restructuring, and having authority over the Orient† (Said 3). Because of the agreement between the Western states and Israel, the Israeli army and governmental views are very similar to the ones the Western world has, thus, creating authority over the Israeli Orient. On the other hand Sacco’s Palestine shows readers the evil and more or less terrorist like views of Israel. Taha, a Palestinian expresses his anger towards Israel when his friend, Shreef, admits that he wants a visa in able to work in Israel. Shreef states that he â€Å"has no problem with the Israelis†¦they are like Europeans† (Sacco 2). Taha reacts abruptly, slamming his over-sized clenched fist down onto the game table that had before held chess pieces. With saliva connecting between his teeth, with wide mouth, Taha lets out a startling. Palestine is an underdeveloped and vulnerable state; Israel is able to build a stronger built army with powerful tactics in order to take advantage of the weak and pacific (peaceful) manner of the Palestinians. Throughout Sacco’s journey he soon realizes that what he has encountered is now more of a pilgrimage. He even goes as far as to name a sub-chapter Pilgrimage, showing the reader that they’ve been on this pilgrimage with him. The families that let this American journalist, Joe Sacco, into their lives are very brave in showing him their true pain and struggle. Many of the interviewees struggle with the question is Sacco going to do anything to help them after they let him into their lives. The facts and stories that are full forcibly thrown at Sacco and the readers make it hard to not spread the word about the occupy happening in Palestine and the torture that the innocent Palestinians must go through every day. Even if Sacco’s novel doesn’t make a significant change in Palestine how they are treated it may although, make a significant change in a person of any race, and allow that person to examine their own life and be thankful for what they have. Ultimately, Said’s careful and precise wording provides a better standpoint for the argument of â€Å"the other† within Orientalism. With â€Å"the other† conclusively being someone of another race, nationality, religion and/or gender. Orientalism will continue to exist be taught and learned, until the western and the east come to an underline consensus about each other. A reason for the westerns view about the east and vice versa is a lack of knowledge about one other. Sacco made a lasting impression with his work in Palestine in order to more accurately educate those who know nothing more than bias, orientalism views.

Huygens Principle of Diffraction

Huygens Principle of Diffraction Huygens principle of wave analysis helps you understand the movements of waves around objects. The behavior of waves can sometimes be counterintuitive. Its easy to think about waves as if they just move in a straight line, but we have good evidence that this is often simply not true. For example, if someone shouts, the sound spreads out in all directions from that person. But if theyre in a kitchen with only one door and they shout, the wave heading toward the door into the dining room goes through that door, but the rest of the sound hits the wall. If the dining room is L-shaped, and someone is in a living room that is around a corner and through another door, they will still hear the shout. If the sound were moving in a straight line from the person who shouted, this would be impossible because thered be no way for the sound to move around the corner. This question was tackled by  Christiaan Huygens (1629-1695), a man who was also known for the creation of some of the  first mechanical clocks  and his work in this area had an influence on Sir Isaac Newton  as he developed his particle theory of light. Huygens Principle Definition The Huygens principle of wave analysis  basically states that: Every point of a wave front may be considered the source of secondary wavelets that spread out in all directions with a speed equal to the speed of propagation of the waves.What this means is that when you have a wave, you can view the edge of the wave as actually creating a series of circular waves. These waves combine together in most cases to just continue the propagation, but in some cases there are significant observable effects. The wavefront can be viewed as the line tangent to all of these circular waves. These results can be obtained separately from Maxwells equations, though Huygens principle (which came first) is a useful model and is often convenient for calculations of wave phenomena. It is intriguing that Huygens work preceded that of James Clerk Maxwell by about two centuries, and yet seemed to anticipate it, without the solid theoretical basis that Maxwell provided. Amperes law and Faradays law predict that every point in an electromagnetic wave acts as a source of the continuing wave, which is perfectly in line with Huygens analysis. Huygens Principle and Diffraction When light goes through an aperture (an opening within a barrier), every point of the light wave within the aperture can be viewed as creating a circular wave which propagates outward from the aperture. The aperture, therefore, is treated as creating a new wave source, which propagates in the form of a circular wavefront. The center of the wavefront has greater intensity, with a fading of intensity as the edges are approached. It explains the diffraction observed, and why the light through an aperture does not create a perfect image of the aperture on a screen. The edges spread out based on this principle. An example of this principle at work is common to everyday life. If someone is in another room and calls towards  you, the sound seems to be coming from the doorway (unless you have very thin walls). Huygens Principle and Reflection/Refraction The laws of reflection and refraction can both be derived from Huygens principle. Points along the wavefront are treated as sources along the surface of the refractive medium, at which point the overall wave bends based upon the new medium. The effect of both reflection and refraction is to change the direction of the independent waves that are emitted by the point sources. The results of the rigorous calculations are identical to what is obtained from Newtons geometric optics (such as Snells law of refraction), which was derived under  a particle principle of light- although Newtons method is less elegant in its explanation of diffraction. Edited by Anne Marie Helmenstine, Ph.D.

Descriptive on Norway Essays

Descriptive on Norway Essays Descriptive on Norway Essay Descriptive on Norway Essay Oslo: the blue, the green, the city in between Lucie gafratov? ¤ Carolina Sanchez Charlotte Parr? © Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 Ill-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 ps (PRODUCT, PLACE, PROMOTION, PRICE): 7 1) prices: 7 2) Place: 9 3) Promotion: 10 4) Product: 11 VII-CONCLUSION: 12 References: 13 I-BACKGROUND INFORMATION ABOUT THE EVENT: Oslo is the richest growing city in Europe. It is now evaluating the possibility of organizing the winter Olympic games 2022. In fact, the city council decided to establish the city Agency Os102022 which main task is to develop a plan for the winter games. Oslo is possibly the only city in the world to be able to organize the winter Olympic games in an urban setting. Indeed, it has a special location between fjords and forests, and for this reason the theme of the Olympic games will be: Games in Oslo has become a multicultural city, which attracts people from all over the world. One of the main points of the plan is how this Olympic games can help the city to improve its structures, and how will it be the after-use of the facilities that will be built for the games? Lots of sports facilities will be built; planning, development and staging in the 2022 event will increase competence in many areas. Olympic games values promote equal rights, friendship and solidarity; Norway has solid traditions that mirror these values. Olympics are a combination of sport, education and culture, so games could be a positive impact in society. The games are a unique opportunity o present Norway like an exciting country for winter sports. Lots of facilities will be built there such as the Athletes Village, the Media Village, the Main Press centre, a new train station; the cycling and walking paths will also be extended. Furthermore, after the games villages will be sold, converted in student housing or in nursing homes. Most of the competitions will be staged in Oslo, but some of them will be organised in Lillehammer. The city council calculate that public expenditures related to 2022 Olympic Winter Games will total between 20 and 23 billion Norwegian Crowns. Public sector costs are related to planning and staging of the Olympics, as well as investments in permanent facilities. Finally, Olympic games are the most important goal in an athlete career. Athletes are important in inspiring people to take part in sport, sport is a universal language, and it is a good opportunity to establish relation with other people. l- INTRODUCTION: Since the dawn of time Norway intends was always about protecting its natural heritage by linking together the notion of ecology and education. Indeed Norway has a unique relationship with nature. Ecological habits are integrated into everyday life, in education as well as in the common rules of living together; recycling is taught from childhood, cycling is extremely widespread, and children learn about plants and animals from a very young age. Cities in nature, and not nature in the city is the motto of city planners in Norway. Being Green, saving our environment and eco- tourism was for us a duty and evidence when we created our tour in Norway. In accordance with the environment rules and Norway belief: Water Conservation Energy Efficiency/Conservation Eco-Friendly Landscape Eco-Friendly Purchasing Practices Waste Reduction/Recycling Our choice went for dog-sledding, which with its minimal carbon print and low impact on the environment was for us the best way to discover Norway in all its glory. Dog sledding is your chance to see nature up close and personal. With no noise or smell from a gas powered engine you will feel connected to the wildlife of our country. Dog sledding is eco-friendly! Help us in protecting planet Earth. Therefore we decided to use the strategic placing of many Olympic venues at the dge of the city to create a great transportation alternative of getting around the city. Dog mushing offers an experience from northern Norway Just in the capital of the country. It fits completely to the whole Olympic concept and its desire to attract plenty of different kind of visitors. Thus, one of the most important advantages is our transportation, which doesnt harm the nature and provides a close contact with it. Still it is relatively quick because it does not need the urban infrastructures and goes by the most direct way from place A to place B. We choose four venues at the edge of Oslo and three venues, including the city centre, in Lillehammer, which were the most suitable. We eliminated some of the venues like KvitfJell since it was too far for our mean of transport and some halls and stadiums in the urban area of Oslo for their inaccessibility. A dog mushing tour from one venue to another is attractive for so many types of the Olympic visitors of Norway. We are focusing mainly on families with children, couples of all ages and simply anyone who is fond of the Norwegian Olympic concept, the environment and belonging mostly into the middle-income roup at least. Ill-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: Olympic games could have a powerful impact in promoting a city, and many factors that determine the long-term impact of games are beyond the host city control. Last winter Olympic games were hosted in Vancouver in February and March 2010, a report done by PriceWhterhouseCoopers show that 650. 000 visitors arrived in Canada for the games, 242. 000 visitors were from Canada, 324. 000 from United States and 83. 000 visitors from other countries. Lots of Canadian support the Olympic games nd 9 out of 10 indicates that Olympic games had a positive impact on tourism. About 2/3 of tourists for the Olympic game in London were from Europe, we think that this trend will be confirmed also for the Olympic game in Oslo, tourist attraction increase after the Olympic game thanks to the new infrastructures built and the advertisement done for the games in fact also data from euromonitor shows that in Norway the majority of tourist come from Europe or from the region. Lots of tourists visiting the city. We think that for these people who will come here during the games, ur offer could be a great opportunity to know some traditions of Oslo. There are a lot of different kind of tourists who come for the Olympic game: families and their babies (in Norway birth rate is very high and there are lot of policy in favour of families), young people, couples and singles of all ages, people interested in sports, reporters, athletes, local people or volunteers. 1) Competitors: In the South of Norway we can find operator in Telemark region, and in Sirdal there is the Sirdal Husky farm. In Bykle near Hovden we can find Hundespann operator. We hink that competitors would not influence our offer because they arent that close to Lillehammer or Oslo. IV-DISCUSSION OF SEGMENTATION AND POSITIONING: The marketing segmentation is a strategy that involves dividing a board target market into subset of consumers, who have common needs, and then designing and implementing strategies to target their needs. Segmentation is useful to maximise financial resources, there is not a correct unique way to segment a market but there are four methods to segment consumer market: geographic, demographic, psychographic and behavioural. We thought that we could do a psychographic and behavioural segmentation. There are lots of different kinds of tourists that are attracted in Oslo for the games: People who have middle high income (high budget traveller) Couple and single people interested in sport People who dont need a fast way to transfer from one attraction to an other (tourists and not athletes) People interested to protect environment and dogs (eco-friendly) and who want use green means of transport Families Young people Reporters Local people Volunteers We think that there are great possibilities for our project to reach different kind of ourist in particular high budget traveller because our offer is quite expensive, but also families with children who are very attracted by this kind of experience. Moreover this offer could attract people interested in nature, green means of transport and to discover Norwegian traditions in a pleasant way. We think that these groups of people are the most important for us. We also believe that athletes, media, volunteer are not interested in our p rogram because they dont have enough time during the competitions. Our positioning is high, because to do this program tourists have to pay a lot. Targeting a market means selecting the most attractive segments and developing a marketing strategy ad hoc for this target. For a segment to be targeted it needs to fulfil certain criteria: accessibility, values, needs and wants of segmentation must be compatible with the offer; the target must be large enough to support the business and for these reason it must be measurable. It also must be relevant, homogeneous and durable. Our target market is represented by: People interested in dogs and nature People who want to find a greens means of transport Family with babies, they usually be fascinated by dog People who visited Norway for the fist time and want to discover traditions People with high income We think that this group of people is large enough and could guarantee the success of our offers. Family with babies will be very important for us because we will offer great opportunity for them to have fun. VI-THE 4 ps (PRODUCT, PLACE, PROMOTION, PRICE): 1) Prices: Our company propose you two destination to go by dog sledding in Norway, which host some parts of the Olympic Games. Oslo: The first trip offered will make you experience the capital, Oslo, suburbs. Indeed, our eeting point is at Wyller a Vinterpark in Oslo west and will finish in the east at Huken. Our Journey will make you discover two other cities Holmenkollen and Grefsenkollen and the mountains between them. General information: -Duration: 2h30min -Difficulty: Easy -Accessibility: From 2 years old -Weight limit: 240 pounds (140kg) -Price per person: NOK 900 Adult (from 10 years to older) NOK 450 Children (from 2 to 9 years) Lillehammer: The second trip proposes a taste of a Norway more rustic and less populate. From Lillehammer to HafJell with a stop in on of the most beautiful city Hunderfossen, this our will be a true breath of fresh air. General information: -Duration: 2h -Price per person: NOK 800 Adult (from 10 years to older) NOK 400 Children (from 2 to 9 years) Furthermore, we understand that a daytrip might be too long for certain person. To answer the need of our entire customer we decided to create a tour where you have the opportunity of visiting only one or two cities. The price will depend on your destination. Further information: In accordance with the price, our company put to your disposal accommodations along the trip, to make it as confortable as possible. Whats included? Dog-sledding tour (as rider/ passenger) -Experienced musher guidance -Halfway break with picture and petting timeo -Warm suit and pelt (for the passenger) -Visit of the kennel with introduction to each dog -Learn the musher required skills and basics Dog commands -Lots of participation and Fun -Certainly your best day in Norway! If you have any questions, do not hesitate to contact us! 2) Place: Our facility is meant to be located both in Oslo and Lillehammer. In Oslo we plan to connect Vinterpark Wyller (boardercross, skicross, halfpipe, slopestyle and slalom isciplines), Holmenkollen (ski Jumping, cross country skiing and Nordic combination), Grefsenkollen (aerials, moguls) and Huken (biathlon). These venues are situated at the edge of the city, so the tracks wouldnt be led through the built up area and the clients would have a nice view of the city from the hills. It represents a smart way of getting around the city faster than walking, more convenient and greener than the public transport or even going by car. We are not planning to add more of the venues in Oslo now, because our offer might lose its attractively and uniqueness. nd the city would be Joined. The last place, KvitfJell, is out of the game now, as its very remote for our type of transportation. The choice of our placing is representing our idea of providing an exclusive moment in an Olympic day to get the feeling of other type of experience. We dont tend to have half-day or even longer trips, which gives us the ability to be flexible and fast to be ready in our supply of the service. The main way of selling our product is the direct one on the Internet and personally at our track stops near the venues: Holmenkollen, Wyller, Grefsenkollen, Huken, HafJell, Hunderfossen ans Lillehammer city. However, its good to have reseller as just separately, or we can cooperate with tourist information offices as well. 3) Promotion: Promotion is one of the most important parts of marketing strategy because influence intermediaries opinions and increase awareness of service. Promotion includes elements such as: advertisement, sales promotion, personal selling, public relations and direct marketing. Our most important way to promote ourselves will be the creation of our website where we will put all the information about us. We use ifferent way to promote our offer: On line marketing: banner in the Olympic webpages, banner in sport web site and site that will show games on line Brochures in tourist information offices, and tourist agencies, and some brochures will be distributed by promoters during every event Posters in public transport, in the main street of Oslo and Lillehammer (such as Karl Johans gate), at the venues (such as stadium, halls), in ticket sellers place, Commercials on TVs and radio, and on newspaper In every adds there is a QR code that tourist can use to access to our website directly o have more information about our offer and to know the nearest point where they can do this activity. We will also use SEM strategy to put adds on Facebook pages of people interested in Olympics and who have child. We encourage the purchase by using discount coupons for big families with more than 2 children (the third child pays half of our price). 4) product: The service we propose is a new way for th e Olympic Games tourist to travel between its ventures in accordance with the Norwegians state of mind. Therefore, we would like to introduce the mushing-dogs activity. Nowadays we can find 3 classifications of mushing: utilitarian, recreational, or competitive. Thus our service will be utilitarian and recreational since we will use the easiest and most common to travel, with a comfortable sled made of Kevlar and fur. Back in time, French people were the first to usher in the world the knowledge of dogs mushing. Indeed, following the discovery of the Gaspe Peninsula, French men known as coureurs des bois (runner of the woods) learnt the Iroquoiss culture and blended it with their own culture. Dog mushing was then introduced to people. Sled dogs are very similar to wolves in term of shape and size. Sociable and docile they have the same loyalty than dogs and are regarded as pets. We usually see this kind of activity mostly in the North of Norway. Thus, we would like to implant it in the capital, Oslo, for the Joy of Olympic Games tourists. We offer two different trips on the suburb of Oslo. The first will be around Oslo; it will start in Wyller and finish in Huken. The second trip starts in Lillehammer and finish in KvitfJell. The difference between this two will be the scenery, the time it takes to go to one city to another and inally what games you want to watch. Afterward the customer will have to choose the most appropriated according to their wants. Our service will also allow visitors to communicate with dogs, learn to control them and to enjoy one of the most popular transports in Norway. Being connected with the nature and enjoying the best scenery and landscape is a fascinating way of seeing our country. The families or couples can then experience the Norwegians way of life by visiting these places with dog-sledding. On these places you would be able to see he Ski Jump or many snow activities, always in accordance with the Olympic Games. In fact, two of the cities we propose are the most famous ski resort in Norway, HafJell and KvitJell. Since mushing is for everyone, we even have activities destined for the children. They can play with the dogs and take care of them; the parents can also do it! Therefore we decided to create a place where the dogs will be taken care of and if its needed to let them rest for a bit. Furthermore a teaching class will be organised if the tourists want to learn and know more about the mushing and the dogs. This class will explain ow to handle the dogs and some knowledge about what to do in certain situations for your own security. To guarantee our customers security it will not be allowed to ride alone, they will always have a person in charge with them. Thus, the person will provide you some story or explain new things along the way. We decided to choose this activity because we think that it is an opportunity for all the people who want to see in a different way the Olympics Games in Oslo. We believe that it is a completely different experience, funnier to associate with the Olympics Games. To summarize, you have to ry it! Mushing dog activities involve different values: environment respect, fun for children, discover of Norwegian traditions in an unusual way. Olympic games are the main reason to develop this offer but in accordance to the games politics it will be possible to use our structure even after these events, in particular, the building where we take care of the dog and the activities for the children. References: afr. com/p/ olympic_tourism_impact_is_complicated_6fTAPM7KefzR4bOqsSww5L http:// . american. edu/TED/lille. htm olympic. rg/Documents/Games_Vancouver_2010/ Factsheet_Vancouver_legacy_February_2011 _eng. pdf huffingtonpost. ca/ 2011/10/27/vancouver-olympics-economic-benefit_n_1035427. html http:// www. visitnorway. com/en/what-to-do/active-holiday/ridingsledging/let-the-dogs-do- the-work/ 0122. no/ http://goscandinavia. about. com/od/winteractivi ties/tp/dogsleddingnorway. htm http:// www. golinfo. no/en/winter/dog_sleight/ blm. gov/ak/st/en/prog/nlcs/iditarod/history/people/mush_hist. html http:// library. thinkquest. org/TQ0312758/history. htm International Tourist Arrivals: Euromonitor from trade sources/national statistics

Grumman F4F Wildcat - World War II

Grumman F4F Wildcat - World War II F4F Wildcat - Specifications (F4F-4): General Length: 28 ft. 9 in. Wingspan: 38 ft. Height: 9 ft. 2.5 in. Wing Area: 260 sq. ft. Empty Weight: 5,760 lbs. Loaded Weight: 7,950 lbs. Crew: 1 Performance Power Plant: 1 Ãâ€" Pratt Whitney R-1830-86 double-row radial engine, 1,200 hp Range: 770 miles Max Speed: 320 mph Ceiling: 39,500 ft. Armament Guns: 6 x 0.50 in. M2 Browning machine guns Bombs: 2 Ãâ€" 100 lb bombs and/or 2 Ãâ€" 58 gallon drop tanks F4F Wildcat - Design Development: In 1935, the US Navy issued a call for a new fighter to replace its fleet of Grumman F3F biplanes. Responding, Grumman initially developed another biplane, the XF4F-1 which was an enhancement of the F3F line. Comparing the XF4F-1 with the Brewster XF2A-1, the Navy elected to move forward with the latter, but asked Grumman to rework their design. Returning to the drawing board, Grummans engineers completely redesigned the aircraft (XF4F-2), transforming it into a monoplane featuring large wings for greater lift and a higher speed than the Brewster. Despite these changes, the Navy decided to move forward with the Brewster after a fly-off at Anacostia in 1938. Working on their own, Grumman continued to modify the design. Adding the more powerful Pratt Whitney R-1830-76 Twin Wasp engine, expanding the wing size, and modifying the tailplane, the new XF4F-3 proved capable of 335 mph. As the XF4F-3 greatly surpassed the Brewster in terms of performance, the Navy granted a contract to Grumman to move the new fighter into production with 78 aircraft ordered in August 1939. F4F Wildcat - Operational History: Entering service with VF-7 and VF-41 in December 1940, the F4F-3 was equipped with four .50 cal. machine guns mounted in its wings. While production continued for the US Navy, Grumman offered a Wright R-1820 Cyclone 9-powered variant of the fighter for export. Ordered by the French, these aircraft were not complete by the fall of France in mid-1940. As a result, the order was taken over by the British who used the aircraft in the Fleet Air Arm under the name Martlet. Thus it was a Martlet that scored the types first combat kill when one downed a German Junkers Ju 88 bomber over Scapa Flow on December 25, 1940. Learning from British experiences with the F4F-3, Grumman began introducing a series of changes to the aircraft including folding wings, six machine guns, improved armor, and self-sealing fuel tanks. While these improvements slightly hampered the new F4F-4s performance, they improved pilot survivability and increased the number that could be carried aboard American aircraft carriers. Deliveries of the Dash Four began in November 1941. A month earlier, the fighter officially received the name Wildcat. At the time of the Japanese attack on Pearl Harbor, the US Navy and Marine Corps possessed 131 Wildcats in eleven squadrons. The aircraft quickly came to prominence during the Battle of Wake Island (December 8-23, 1941), when four USMC Wildcats played a key role in the heroic defense of the island. During the next year, the fighter provided defensive cover for American planes and ships during the strategic victory at the Battle of the Coral Sea and the decisive triumph at the Battle of Midway. In addition to carrier use, the Wildcat was an important contributor to Allied success in the Guadalcanal Campaign. Though not as nimble as its main Japanese opponent, the Mitsubishi A6M Zero, the Wildcat quickly earned a reputation for its ruggedness and ability to withstand shocking amounts of damage while still remaining airborne. Learning quickly, American pilots developed tactics to deal with the Zero which utilized the Wildcats high service ceiling, greater ability to power dive, and heavy armament. Group tactics were also devised, such as the Thach Weave which allowed Wildcat formations to counter a diving attack by Japanese aircraft. In mid-1942, Grumman ended Wildcat production in order to focus on its new fighter, the F6F Hellcat. As a result, manufacture of the Wildcat was passed to General Motors. Though the fighter was supplanted by the F6F and F4U Corsair on most American fast carriers by mid-1943, its small size made it ideal for use aboard escort carriers. This allowed the fighter to remain in both American and British service through the end of the war. Production ended in fall 1945, with a total of 7,885 aircraft built. While the F4F Wildcat often receives less notoriety than its later cousins and possessed a less-favorable kill-ratio, it is important to note that the aircraft bore the brunt of the fighting during the critical early campaigns in the Pacific when Japanese air power was at its peak. Among the notable American pilots who flew the Wildcat were Jimmy Thach, Joseph Foss, E. Scott McCuskey, and Edward Butch OHare. Selected Sources Military Factory: F4F WildcatChuckhawks: F4F Wildcat

The Buzzword of Todays Business Environment Essay

The Buzzword of Todays Business Environment - Essay Example Glueck (1988) defines strategy as a â€Å"unified, comprehensive and integrated plan, relating the strategic advantages of the firm to the challenges of the environment. It is designed to ensure that the basic objectives of the enterprise are achieved.† Johnson & Scholes (1993) effectively summarized all the features of strategy as "the direction and scope of the organization over the long term: ideally which matches its resources to its changing environment and in particular its markets, customers, or clients so as to meet stakeholder expectations." The above definitions point out that strategy is a plan that ties all the parts of the enterprise together, covers all major aspects of the enterprise and all parts of the plan are compatible with each other and fit together well. Wheelen & Hunger (2003) describe strategic management as â€Å"that set of managerial decisions and actions that determine the long run performance of a corporation. It includes environmental scanning (both external and internal), strategy formulation (strategic or long-range planning), strategy implementation and evaluation and control.† Strategic management is defined by Chandler (1971) as â€Å"the determination of basic long-term goals and objectives of an enterprise and adoption of course of action and allocation of resources necessary to carry out these goals.† 3. The positioning school - The thoughts were heavily influenced by the ideas of Michael Porter and emphasize that strategy depends on the positioning of the firm in the market and within its industry. 10. The configuration school- The school opines that strategy is a process of transforming the organization and describing the relative stability of strategy, interrupted by occasional and dramatic leaps to new ones. In the early 1980s, Peters & Waterman (1982) developed the McKinsey 7S framework.  

Careers in Mathematics Essay Example | Topics and Well Written Essays - 1500 words

Careers in Mathematics - Essay Example In recent trends, students are able to have several opportunities to develop their career in mathematics. Mathematics provides wide range career opportunities for the students in several departments such as science department and engineering department among others. This subject provides statics as well as calculation knowledge to the students (LaLonde, Leedy and Runk 285-292). The paper intends to explain about the rewards of selecting a career in math along with the contribution of teachers to the American child to overcome their difficulties in learning mathematics. It also deals with the procedure based on which teachers can help the students to develop a competitive career and they become the next genius in mathematics. Mathematics is one the major subjects through which students can develop their career in several sectors and fulfill their aims in their professional life. Mathematics is majorly associated with science as well as engineering department. The students who have a greater knowledge about mathematics are able to enhance their talent and can easily have an understanding about statistical knowledge, which is presented in demand in the job market. It is a subject, which is required in every step of study and by selecting the subject for building a career; students can develop their career in different fields that include engineering, doctor and scientist among others. By choosing a career in mathematics, students are able to have excellent job opportunities in their professional life (Byrnes and Miller 599-629). In recent trends, it can be observed that most of the students want to grow their career in mathematics based on the job competition in the market. Science, Technology, Engineering and Mathematics (STEM) graduate students are essential for the American economy to maintain superiority in the STEM field. Mathematics has own field of career opportunity for the students. However, the students

Porter's Five-Force Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Porter's Five-Force Analysis - Case Study Example The first key external environmental issue in the PHARMAC case study is the importance of regulatory agencies and authorities. From the case study, three advisory committees are identified as the key regulatory factors. The Consumer Advisory Committee (CAC), the Pharmacology and Therapeutics Advisory Committee (PTAC), and the Cancer Treatment Sub Committee (CatSop) are all identifies as the key factors (Koster, Erakovic and Smith). These committees are the advisory boards to the various elements of the external environment and the decision-making organs of PHARMAC. The other key environmental factor identified is the political factor in the operations of PHARMAC. The decision that PHARMAC made; approving the nine-week trial Herceptin drug reflects the influence of vested shareholder interests in the decision-making process. The political element is particularly important for this analysis because of the vested interests of the parties. Roche industries can be identified as having som e political influence on the analysis and the decision-making process. Porter’s Five-Force Analysis An analysis of the case study can also be done using Porter’s five-force analysis, which is used to determine every facet of the organization ranging from the profitability to the competitive threat and power of the industry (Porter, 1998). The first part of the five-force analysis is the threat of new entrants into the industry, a factor that is deemed to increase the intensity of competition. From the case study, it can be concluded that there is no threat of new entrants into PHARMAC’s industry because it is a government sanctioned advisory agency. An analysis of the second element in Porter’s five-force analysis is focused on the power of suppliers, who, in this case, are identified as the drug company Roche. The case study indicates that the supplier of Herceptin had exceptional power in the market; therefore, the bargaining power was relatively high. The third factor of Potter’s five-force analysis is the bargaining power of buyers, who, in this case, are identified as the New Zealand population and the regulatory and advisory agencies. An analysis of these buyers indicate that they have relatively low power compared to the suppliers, hence the decision to fund the nine-week trial of the drug Herceptin. The threat of substitutes is also considered in the same way as the threat of new entrants. In the funding process of new drugs, the case study indicates that PHARMAC and MedSafe are the primary considerations; therefore, there is no credible threat of substitutes. The competitive rivalry within the industry, the last factor of the industry analysis, indicates that the various factions in the funding and approval industry have different bargaining powers. The drug industry is very costly; therefore, the different competitors in the industry are identified to need massive amounts of funding to succeed. The case study also i ndicates that the critical success factor in the industry is consultation and good relations between the key players in the industry. The case study reveals that PHARMAC made its decision to fund the limited trial period for Herceptin based on a cost-benefit analysis. The success of the decision-making process could have been varied if the firm had decided to perform prior consultation with the stakeholders. This can also be supported by the success of the drug in other countries and regions. The main critical success

HIT Terminology Table Coursework Example | Topics and Well Written Essays - 500 words

HIT Terminology Table - Coursework Example The varied clinical systems that range from patient diagnosis to surgery need a developed system that result to code compliant. Create a table listing the attributes and capabilities for the four health care terminologies you select. For each terminology, provide the following information in a table: Domain, Type of identifiers, Example of one identifier, Key interoperability issues (if applicable) LOINC -Observation Identifier Names and Codes provides a universal code system that reports laboratory and other clinical observations in electronic messages such as health level seven (HL7) observation messages (McDonald, et al. 2003). This terminology is accepted in; health maintenance organizations, hospitals, public health department, pharmaceutical manufactures, and researchers. Health Care Terminologies and Standards provides the umbrella framework that describe the comprehensive management of health care terminologies across computerized systems that provides efficiency, interoperability and reliability(Sensmeier, Halley, & Brokel 2009). A standardized terminologies is increasingly viewed as a promising tool that will improve efficiency of health delivery system especially administrative efficiency McDonald, CJ., Huff, SM., Suico, JG., Hill, G., Leavelle, D., Aller, R.,†¦ Maloney P. LOINC, a universal standard for identifying laboratory observations: A 5-Year update. Clinical Chemistry 2003; 49:624-633. Retrieved from: http://www.clinchem.org/content/49/4/624.full Sensmeier, J., & Brokel, J. M., (2009). Nurses exchanging information: Understanding electronic health record standards and interoperability. Urologic Nursing, 29(5), 305–314. Retrieved from:

Tax Reform Essay Example | Topics and Well Written Essays - 1500 words

Tax Reform - Essay Example The Bush tax cuts have not proven to be good for our economy. Although, we had a budget surplus our government jumped the gun with the tax cuts. These tax cuts will decrease the surplus extremely quickly and this money should be going towards most of the governmental run programs that usually are geared toward the moderate to low income people. Bush did not anticipate any future events that could lead us right back into a budget deficit and this has become the biggest problem our economy is facing today. Taxes are necessary for the administration and funding of governmental organizations, as well as construction and universal infrastructure services. Taxation presents positive and negative characteristics within an economic system. As history presents, most taxes have been geared toward the middle to lower classes with the upper classes receiving many tax breaks. With tax cuts for corporations, estates and the top one percent of high incomes all the little people will be left out in the cold. By demolishing the entire budget surplus, government programs, such as social security, will be neglected once the baby boomers begin retiring (Friedman, et al May, 2001, p 1). As Mark Breslow states, "The corporate income tax, which is relatively progressive, has been replaced by taxes that are a particular burden on people with moderate and low incomes. The cut of the alternative minimum tax has done nothing to help put money where it is needed, in the moderate to low income pockets. These people would definitely help stimulate the economy to help get us out of the recession we are falling into. John Miller points out, "that only two percent of estates are actually taxed and even the well off have little to worry about (Miller 2001 p 59.)." This still does not help the situation with the moderate to low income taxpayers. This group is being over taxed because they can never make enough money to meet the upper one percent of income that would be a benefit to them. This group also does not participate in the decision which does not help their situation. Robert S. McIntyre argues that, "The individual tax changes, which includes a ten percent decrease in capital gains taxes, are sharply tilted towards the wealthy (McIntyre, 2001 p. 1)." According to Joel Friedman, "some fifty-five percent of the stimulus package benefits are going to the wealthiest one percent of taxpayers (Friedman, et al November 2001 p. 1). This is very discouraging but it seems that if the people really cared about or was fully informed of the results of these tax cuts there would be severe rallying in the streets. Bush's tax cut, or stimulus package, has only been geared toward the upper class and this class has a very low marginal

Benito Mussolini and Italian Fascism Research Paper

Benito Mussolini and Italian Fascism - Research Paper Example His beliefs in socialism began when he fled to Switzerland, for purposes of escaping being drafted into the army. However, in 1904, Benito Mussolini returned to Italy, and decided to serve in the army, in return of being pardoned. It is important to understand that after his service in the army, Mussolini became an editor of various socialist newspapers in Italy, advocating for the principles of socialism. During the First World War, as an editor of socialist newspaper, Benito Mussolini strongly advocated for neutrality. However, after accepting a series of bribes, notably from the French, Mussolini advocated for Italy to support the cause of the allied forces. Deakin (2000) denotes that Italy made a poor judgment in the war, and this made the country to experience an economic downturn, leading to massive loss of jobs, inflation, strikes, riots, etc. Mussolini took advantage of this chaos, and built a nationalist party referred to as Fasci di Cambattimento. This party was named after the Italian revolutionaries of the 19th century. This party, commonly referred to as the Fascist party of Italy strongly advocated for Italian nationalism, and it used violence and intimidation against its opponents to advocate for its ideals. It is important to denote that while intimidating its opponents, the Fascist party claimed that it was crushing the violence and riots that were taking place in Italy during the time (Painter, 2000). This made Mussolini to have the respect of King Emmanuel the 3rd who later on invited him to form a government. It is important to understand that it was the Fascist party that was promoting anarchy, through its violence activities targeted at opposition parties. On this basis, the King misjudged Benito Mussolini, and his party, the Fascist Party. Deakin (2000) denotes that the Fascist party appealed to the war veterans, and this is because it advocated for the protection

Tax Reform Essay Example | Topics and Well Written Essays - 1500 words

Tax Reform - Essay Example The Bush tax cuts have not proven to be good for our economy. Although, we had a budget surplus our government jumped the gun with the tax cuts. These tax cuts will decrease the surplus extremely quickly and this money should be going towards most of the governmental run programs that usually are geared toward the moderate to low income people. Bush did not anticipate any future events that could lead us right back into a budget deficit and this has become the biggest problem our economy is facing today. Taxes are necessary for the administration and funding of governmental organizations, as well as construction and universal infrastructure services. Taxation presents positive and negative characteristics within an economic system. As history presents, most taxes have been geared toward the middle to lower classes with the upper classes receiving many tax breaks. With tax cuts for corporations, estates and the top one percent of high incomes all the little people will be left out in the cold. By demolishing the entire budget surplus, government programs, such as social security, will be neglected once the baby boomers begin retiring (Friedman, et al May, 2001, p 1). As Mark Breslow states, "The corporate income tax, which is relatively progressive, has been replaced by taxes that are a particular burden on people with moderate and low incomes. The cut of the alternative minimum tax has done nothing to help put money where it is needed, in the moderate to low income pockets. These people would definitely help stimulate the economy to help get us out of the recession we are falling into. John Miller points out, "that only two percent of estates are actually taxed and even the well off have little to worry about (Miller 2001 p 59.)." This still does not help the situation with the moderate to low income taxpayers. This group is being over taxed because they can never make enough money to meet the upper one percent of income that would be a benefit to them. This group also does not participate in the decision which does not help their situation. Robert S. McIntyre argues that, "The individual tax changes, which includes a ten percent decrease in capital gains taxes, are sharply tilted towards the wealthy (McIntyre, 2001 p. 1)." According to Joel Friedman, "some fifty-five percent of the stimulus package benefits are going to the wealthiest one percent of taxpayers (Friedman, et al November 2001 p. 1). This is very discouraging but it seems that if the people really cared about or was fully informed of the results of these tax cuts there would be severe rallying in the streets. Bush's tax cut, or stimulus package, has only been geared toward the upper class and this class has a very low marginal

Metabical case study Example | Topics and Well Written Essays - 750 words

Metabical - Case Study Example Pricing decisions on Metabical has an impact on the profitability of the drug as well as on the entire company. Depending on the type of the target customers and the geographical location, setting prices for the drug will impact its profitability. As far as pricing is concerned, people are not worried about the price and prefer to take prescribed drugs rather then non-prescribed drugs irrespective of the price of the drug. Thus to set up a higher price for Metabical would not be a problem, instead it will increase on profitability since customer numbers will not be affected (Quelch & Beckham, 2010).The Estimated Retail price will be $3 to $5 per pill, dosage is 1 pill per day, and treatment will be 12 weeks. The Return on investment (ROI) for the first five years for the pricing decisions is as follows:Â   or year 1, the sales turnover is 347.4 giving a ROI of (19%), year 2, sales turnover is 383.88 giving a ROI of 77%, year 3, sales turnover is, 424.18, ROI is 183%, year 4, sales t urnover is 468.72, ROI is 300% while year 5, sales turnover is 517.94, giving a ROI of 429 percent. From the figure, the ROI has been increasing year by year meaning the price strategies is one of the best (Quelch & Beckham, 2010). Question 3The positioning strategy chosen mean that Metabical has already a good image thanks to the communication and marketing strategy applied and the fact that Metabical is a prescribed drug. The existing marketing communications strategy will continually create a strong demand for Metabical.

The Negative Impact of Celebrity Fashion on Teens Essay Example for Free

The Negative Impact of Celebrity Fashion on Teens Essay Teens find brands to be something that will make them look â€Å"classy† as many teens say today at school. Teisha-Vonique Hood from SMU stated that when people associate themselves with a particular brand or branded image, they immediately assume a new identity that is in some sense, confined to the societal points of that brand. They classify themselves through the brands they wear and it makes them feel like they fit in. There is always that new shirt or those new jeans or just some new trend that happens to begin. Teens may feel like if they don’t have the latest brands, they aren’t worthy or not able to fit in and be themselves. Also, teens find themselves to be a little under-confident or intimidated by other people in their school. Ehow contributor, Ashton Pittman said that many teens pick up on fashion trends in an effort to stave off humiliation and mocking from peers. The majority of teens in high school have a fear of getting bullied or excluded. They use fashion to hide their fear and to feel more confident on who they are, or who they are trying to be. Their attitude towards fashion and the way society shows it to be can change a lot of teens’ opinions. Stated in SMU study, as a result of this need for peer acceptance, teenagers are receptive to characteristics such as character, personality, etc. Since a lot of teens try to find their identity through high school and fashion, it can ultimately change not only their personality, but their character towards other people and family. Tying into this, celebrities are a big impact on teen fashion. Ashton Pittman also states that often, fashion for teenagers is the result of the desire to be like a celebrity. Teens look at celebrities and say â€Å"Oh well if they can wear that, then why can’t I† and most of the time they end up giving the wrong idea to their friends and people around them. Have you ever tried to dress some way so that others accept you? A lot of teens don’t realize that this is an issue on their everyday life because they are so caught up with trying to fit in. Just because other teens have the latest brand and you don’t, doesn’t mean that you aren’t unique.

coming of age in samoa Essay -- essays research papers

Coming of Age in Somoa Margaret Mead’s â€Å"Coming of Age in Samoa†, which was actually her doctoral dissertation, was compiled in a period of six months starting in 1925. Through it, people were given a look at a society not affected by the problems of 20th century industrial America. She illustrated a picture of a society where love was available for the asking and crime was dealt with by exchanging a few mats. This book helps one to realize the large role played by social environment. One of Mead’s biggest challenges was probably the fact that her fieldwork was done entirely in the Samoan language. In Samoa, few, if any natives spoke English. To get information, Mead spent her time talking to approximately 25 Samoan women. However, she spent much of her focus on two young Samoan women, Fa’apua’a Fa’amu and Fofoa. It is said that one Samoan woman’s life is very much like the next. At the time of her visit to Samoa, Mead, a graduate student was only 23 years old. She was barely older than the girls she interviewed and lovingly called her â€Å"merry companions†. The vision recieved while reading â€Å"Coming of Age in Samoa† is that it is a place of nearly stress free living. The children pass through adolescence without the many pressures put upon teenagers in an industrial America: ...adolescence represented no period of crisis or stress,but was instead an orderly developing of a set of slowly maturing interests and activities (95). According to Mead, families are large, taboos and restrictions are few, and disagreements are settled by the giving of mats. The stresses encountered by American teenagers are unknown to their Samoan counterparts. Mead refers to premarital sex as the â€Å"pastime par excellence† for Samoan youth. She writes that Samoa is a virtual paradise of free love, as the young people from 14 years of age until they are married have nothing on their minds except sex. Of Samoan girls Mead says: She thrusts virtuosity away from her as she thrusts away from her every other sort of responsibility with the invariable comment, â€Å"Laitit a’u† (â€Å"I am but young†). All of her interest is expanded on clandestine sex adventures (33). She explains that growing up can be free, easy and uncomplicated. Romantic love in Samoa is not bound with ideas of monogamy, exclusiveness, jealousy and fidelity as it is in America. Evidently, due to the lack of priva... ...ons. After a girl is eight or nine years old she has learned not to approach a group of older boys. However, when it comes to younger boys, they are taught to antagonize them. The boys are considered â€Å"older† after they have been circumcised. When a girl is looking for her first lover, she looks to an older man, most often a widower or a divorcee. There are two types of sexual relations other than marriage that are recognized by Samoans. These include love affairs between unmarried young people, and also adultery. Although virginity is not expected in girls, Mead claims that it defiantly adds to their attractiveness. Essentially, having sex with a virgin is much more of a feat for a man than sex with a girl who is not. Marriage in Samoa is regarded as a social and economic arrangement in which relative wealth, rank and the skill of both husband and wife must be considered. In conclusion, Margaret Mead’s dissertation on Samoa is still interesting after 75 years. The customs of Samoans, especially those regarding sex are very interesting to people of other cultures. This society rests most of their regard on love and happiness and seem to have been successful in achieving that

Black Hawk: Not Only a Good Warrior But a Leader Essay -- essays paper

Black Hawk: Not Only a Good Warrior But a Leader â€Å"A good leader inspires others with confidence in him; a great leader inspires others with confidence in themselves† (unknown). Black Hawk’s actions throughout his life time proved his ability to be a great leader. He involved himself in many great feats that would attract many followers to him for instance, becoming a warrior at the early age of fifteen and beyond that being successful in heading up many other attack expeditions at a very young age. Playing a large role in two major wars also helped Black Hawk to become a leader. Black Hawk was born in 1767 near what is nowadays referred to as Rock Island Illinois; he was born into the Sauk tribe which originated in many parts of the Midwest including areas in Michigan, Wisconsin, and Illinois. At the young age of fifteen he was given the title of warrior after wounding an enemy; shortly after being promoted to these ranks Black Hawk was sent out on war excursions became successful. It was not long after Black Hawk even earned the title, he was now in the position of heading up the parties to attack the enemies, which as well he became successful; these war parties would send out only a few men to attack many with suffering only little casualties. In 1804 the Sauk chiefs ceded all of their land east of the Mississippi river to the American government for an agreed upon $1,000 annuity which Black Hawk and many others did not like very much. They tried to get their ...

Isolation as Defense: The way Sentinelese lives Essay

Defining alone is much more like having a heavy baggage inside your heart and at the same time, it doesn’t really make someone realize that alone is such an ugly word unless you already felt it but for the residents of North Sentil Island, being alone and away from the civilization is far better for their tribe. It keeps them away from being wordly and too dependent with technology and the many developments that Earth can offer now.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The way Sentinelese lives is far from the luxury and the glamorous life style which most of the â€Å"civilized† people have in present, with several developments and arising new technologies, people of the new generation and well educated individuals compared to the natives were much more civilized and well taught of the right things to do and the right manner and conduct towards the people around them.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There was no thorough account about the people of the North Sentinel Island or whom we call as Sentinelese at present. There were only few encounters with these people and almost all of these encounters can be considered as failed operations or missions. Most of the time, they welcome their unknown visitors by firing arrows and waving their axes towards these unknowns.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Located at the Bengal Bay, particularly in the North Sentil Island, the Sentinelese were part of the Adamanese Indegenous people who lives in most parts of the Andaman Islands. These people looks more like pygmies or Negritos and are naked as if they don’t have any sexual parts which needs some privacy, for the Sentinelese, it does not mean anything and they don’t need clothes. The Sentinelese are only short people, barely reaching four or five feet tall, they have frizzy curly hair and black skin.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   These people are mostly hunters and they live their lives by gathering food from the forest and the sea. They make use of metal as their weapons and there was no sigh that they know agriculture. Perhaps the tribe lives and eats throught hunting and gathering wild plants all over the island. The Sentinelese and the outside world (Direct Contacts with the Sentinelese)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we will look at the present situation and attitude of the Sentinelese, we would assume that these people does not have any education of the current trends in the outside world of the Island. The Sentinelese shows   no contact with foreigners or people who does not look like them. Although some notes were taken saying that they somehow had physical contacts with the British who killed mostly their population through the diseases they brought during their colonization in the Islands and Japanese colonizers who killed most of them, looking at them shows no proof of the direct contacts because up to the present, Sentinelese and their tribe has not yet opened their doors to the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At present, the Sentinelese tribe remains as the most isolated tribe in the whole world. There was no definite number of the people from this tribe and probably they could be more than 50 people but less than 300 in population. Surviving the 2004 Tsunami, the Sentinelese was able to save themselves and continue to live the peaceful live they thought they can have by simply isolating themselves. Sentinelese’s Defense Mechanism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     In 2006, two fishermen were reported to be killed by the people of North Sentil Island. The people thought that they were really dangerous aside from the fact that they fire arrows towards their visitors but the good news that make people quite okay was the news that the two bodies remained intact and was not eaten by the tribe like what people used to believe.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The two fishermen were believed to be drunk when the boat they were into set off in the island and the tribesmen immediately attacked them according to the witnesses. The decision whether to account the incident as murder falls in to two sides. The family of Sundar Raj wants justice while the father of Pandit Tiwari opposed to the diea by supporting the other half of the archipelago who says that preservation of the Island and the tribe is much more needed. RK Tiwari said that in this incident, the victims are the Sentinelese and not his son. He even said that it was the price his son has to pay because of tresspassing in a land he does not own, he had his own justice by being murdered.   The Sentinelese on his opinion were just defending themselves. All he wanted to happen was to have the body of his son which is not quite impossible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If this account will be murder, it is impossible to have or give justice, the authorities need to arrest the whole tribe to know who really killed the two fishermen. At the same time, they might risk too many lives and the arrest might lead to a lot of deaths in both sides. For the authorities, it is better to leave them alone and just focus on getting the bodies of the victims.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This tribe might have been too paranoid of the coming of the unknows which probably drove them into firing arrows and waving their axes but we can’t blame them. Probably the tribes people were only protecting tehmselves from the harm that the civilization can give them thus, letting someone from the outside world in the island would mean of danger. Their past experiences from the colonizers were enough to make them believe that they can stand alone and be protected by tehmselves. â€Å"No man is an island†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Back in the Bible days, God made Adan together with no one like him except the animals he also designed but as days go by, he saw that Adan was lonely and thought that he will give him a companion, hence, Eve was made and together with Adan, they took care of Earth and soon formed humanity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The longer we keep ourselves from the people around us, the harder it becomes to accept that life is much better with the people who cares for us and the people who we will let to touch our lives. The harder we accept that we need them beacuse they will add color in our life and make it worthwhile, the more impossible it is for us to learn that in real life applied in present status of the whole world, life is unfair and most of the times, we need someone who will make us realize that life is indeed beautiful and pleasant and that in the long run, in the end, they will be the one to save us and care for us no matter what. â€Å"Action speaks louder than words†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The unfriendly gestures of the Sentinelese warriors is enough hint that they don’t want to be disturbed. Visitors are not welcome to the people of the island and as civilized people we too must understand that they want it that way. They too have the right to be in peace no matter what crime they committed because in the first place, it was the civilized people who made their lives miserable and killed their tribesmen. We cannot blame them from being defensive, that’s all they have aside from themselves, their family and their tribe.   In the end, maybe it is rightful to leave them alone and let tehm have a time of their own rather than keep of disturbing the peace they have. Isolation   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Maybe at this point, that is what they all wanted. They want to be away from the many things that life has to offer and probably, it is the only way they know to protect themselves. It was already a long time ago when the whole world was dealing with the ice age and that people weren’t like the people there is right now. As far as the people can understand it, back on to those times, â€Å"people-like† beings existed and later on developed into more human-like beings. Their evolution resulted to different races in present and at the same time,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is not quite unreasonable for the Sentinelese to forbid themselves from the modernization or the coming of civilization in their tribe. Perhaps, what they really wanted was to avoid it and live a peaceful life with themselves, away from the busy people walking in busy streets and maybe all they really wanted was to continue living life fishing using arrows and be just the way they are. We don’t have any idea what they really wanted, what they prefer to live with for the rest of their lives but their actions and gestures tells so much already, we better leave them alone, they like it that way.

Bribery and Corruption Police Corruption

The word corrupt when used as an adjective literally means â€Å"utterly broken†. The word was first used by Aristoteles and later by Cicero who added the terms bribe and abandonment of good habits. According to Morris, corruption is described as the illegitimate use of public power to benefit a private interest. Senior, however, defines corruption as an action to (a) secretly provide (b) a good or a service to a third party (c) so that he or she can influence certain actions which (d) benefit the corrupt, a third party, or both (e) in which the corrupt agent has authority. Scales of corruptionCorruption can occur on different scales. There is corruption that occurs as small favours between a small number of people (petty corruption), corruption that affects the government on a large scale (grand corruption), and corruption that is so prevalent that it is part of the every day structure of society, including corruption as one of the symptoms of organized crime (systemic corrup tion). Petty corruption occurs at a smaller scale and within established social frameworks and governing norms. Examples include the exchange of small improper gifts or use of personal connections to obtain favors.This form of corruption is particularly common in developing countries and where public servants are significantly underpaid. Grand corruption is defined as corruption occurring at the highest levels of government in a way that requires significant subversion of the political, legal and economic systems. Such corruption is commonly found in countries with authoritarian or dictatorial governments but also in those without adequate policing of corruption.The government system in many countries is divided into the legislative, executive and judiciary branches in an attempt to provide independent services that are less prone to corruption due to their independence. Systemic corruption (or endemic corruption)[5] is corruption which is primarily due to the weaknesses of an organ ization or process. It can be contrasted with individual officials or agents who act corruptly within the system. Factors which encourage systemic corruption include conflicting incentives, discretionary powers; monopolistic powers; lack of transparency; low pay; and a culture of impunity.Specific acts  of corruption include â€Å"bribery, extortion, and embezzlement† in a system where â€Å"corruption becomes the rule rather than the exception.† Scholars distinguish between centralized and decentralized systemic corruption, depending on which level of state or government corruption takes place; in countries such as the Post-Soviet states both types occur.Corruption in different sectorsCorruption can occur in different sectors, whether they be public or private industry or even NGOs.Government/Public SectorPublic sector corruption is one of the more insidious forms of corruption; a corrupt governing body can lead to widespread effects in the rest of society. Recent r esearch by the World Bank suggests that who makes policy decisions (elected officials or bureaucrats) can be critical in determining the level of corruption because of the incentives different policy-makers faceLegislative System (Political)Main article: Political corruptionA political cartoon from Harper's Weekly, January 26, 1878, depicting U.S. Secretary of the Interior Carl Schurz investigating the Indian Bureau at the U.S. Department of the Interior. The original caption for the cartoon is: â€Å"THE SECRETARY OF THE INTERIOR INVESTIGATING THE INDIAN BUREAU. GIVE HIM HIS DUE, AND GIVE THEM THEIR DUES.† Political corruption is the abuse of public power, office, or resources by elected government officials for personal gain, e.g. by extortion, soliciting or offering bribes[10] It can also take the form of office holders maintaining themselves in office by purchasing votes by enacting laws which use taxpayers' money.Executive System (Police)Main article: Police corruptionPo lice corruption is a specific form of police misconduct designed to obtain financial benefits, other personal gain, and/or career advancement for a police officer or officers in exchange for not pursuing, or selectively pursuing, an investigation or arrest. One common form of police corruption is soliciting and/or accepting bribes in exchange for not reporting  organized drug or prostitution rings or other illegal activities.Another example is police officers flouting the police code of conduct in order to secure convictions of suspects — for example, through the use of falsified evidence. More rarely, police officers may deliberately and systematically participate in organized crime themselves. In most major cities, there are internal affairs sections to investigate suspected police corruption or misconduct. Similar entities include the British Independent Police Complaints Commission.Judiciary SystemJudicial Corruption refers to corruption related misconduct of judges, th rough receiving or giving bribes, improper sentencing of convicted criminals, bias in the hearing and judgement of arguments and other such misconduct. Governmental corruption of judiciary is broadly known in many transitional and developing countries because the budget is almost completely controlled by the executive. The latter undermines the separation of powers, as it creates a critical financial dependence of the judiciary. The proper national wealth distribution including the government spending on the judiciary is subject of the constitutional economics. It is important to distinguish between the two methods of corruption of the judiciary: the government (through budget planning and various privileges), and the private.CorporateMain article: Corporate crimeAs corporations and business entities grow larger, sometimes with a monetary turnover many times that of small countries, the threat of corruption in the business world, within the organization, in dealings with other organ isations and in dealings with the government is a looming and growing threat.UnionsLabor racketeering is the domination, manipulation, and control of a labor movement in order to affect related businesses and industries. It can lead to the denial of workers’ rights and inflicts an economic loss on the workers, business, industry, insurer, or consumer. The historical involvement of La Cosa Nostra in labor racketeering has been thoroughly documented: More than one-third of the 58 members arrested in 1957 at the  Apalachin conference in New York listed their employment as â€Å"labor† or â€Å"labor-management relations.†Three major U.S. Senate investigations have documented La Cosa Nostra’s involvement in labor racketeering. One of these, the McClellan Committee, in the late-1950s, found systemic racketeering in both the International Brotherhood of Teamsters and the Hotel Employees and Restaurant Employees International Union. In 1986, the President†™s Council on Organized Crime reported that five major unions—including the Teamsters and the Laborers International Union of North America—were dominated by organized crime. In the early 1980s, former Gambino Family Boss Paul Castellano was overheard saying, â€Å"Our job is to run the unions.†Labor unions provide a rich source for organized criminal groups to exploit: their pension, welfare, and health funds. There are approximately 75,000 union locals in the U.S., and many of them maintain their own benefit funds. In the mid-1980s, the Teamsters controlled more than 1,000 funds with total assets of more than $9 billion. The FBI currently has several investigative techniques to root out labor law violations: electronic surveillance, undercover operations, confidential sources, and victim interviews.They also have numerous criminal and civil statutes to use at their disposal, primarily through the Racketeer Influenced and Corrupt Organization (RICO) Statute. Citation needed The Teamsters are the best example of how efficiently the civil RICO process can be used. For decades, the Teamsters has been substantially controlled by La Cosa Nostra. In recent years, four of eight Teamster presidents were indicted, yet the union continued to be controlled by organized crime elements. The government has been fairly successful at removing the extensive criminal influence from this 1.4 million-member union by using the civil process.

Earth Layers Research Paper

How do scientists know what is in the center of the earth? How can we know what the core of the earth is made of, if scientists have never studied any materials from a depth below 7. 5 miles? Earth is approximately 4. 6 billion years old, and over this time period, many things have changed inside and out. The formation of our planet is quite amazing. Earth consists of multiple layers. The three most distinct or main layers are the core, mantle and crust. The inner portion is the core, in the middle is the mantle, and the outside is the crust. Over the course of this paper, the composition and formation of these layers will be described more specifically. According to ‘Earth: An Introduction to Physical Geology’, â€Å"The inner core did not exist early in earth’s history, when our planet was hotter. However, as the Earth cooled, iron began to crystalize at the center to form the solid inner core and even today the inner core continues to grow as the planet cools. † The idea is that the core is composed of an iron-nickel alloy with traces of oxygen, silicon, and sulfur. The average density of this iron rich substance is fourteen times the density of water. The core is split into two separate regions, inner and outer core. The inner core is spherical and has a radius of 750 miles. The iron located within the inner core is solid, despite the high temperature; this is because of the mighty pressures in the middle of earth. The outer core is about 1400 miles thick and is a layer of liquid. Earth’s magnetic field is the cause of the movement of metallic iron within this area. The mantle contains eighty two percent of the volume of Earth. It is described as a rocky, solid shell that goes 1800 miles deep. The mantle consists of an upper and lower section. From the edge of the crust to about four hundred miles deep is considered the upper mantle. The upper mantle is divided into three separate parts. The lithosphere forms the rigid outer shell of Earth, making it the upper most part. In some areas below continents it can be more than 250 kilometers thick. Below the lithosphere lies the asthenosphere, which is a soft and weak layer. The top part of this layer has a temperature that causes some melting, which causes the lithosphere to detach from the layer and move independently. The upper part of the asthenosphere is near its melting point which makes it so weak. Below the asthenosphere, down about 660 kilometers deep is the section of the mantle known as the transition zone. The lower mantle is the largest part of the mantle. It lies at a depth of 660 kilometers down to 2900 kilometers. Increased pressure causes the mantle to strengthen as it becomes deeper. There is a layer between the lowest part of the rocky mantle and the hot outer core known as the â€Å"Dee double prime†. The face or rocky outer skin of the earth is known as the crust. The major features of the crust include the difference between the continental crust and oceanic crust. Oceanic crust is composed of basalt, a dark igneous rock, and is roughly five miles thick. Continental crust consists of many rock types, unlike oceanic crust. The thickness of continental crust averages about twenty five miles, but can be up to forty miles thick in some mountainous areas. Oceanic crust is denser because of the basalt in it. All the layers that make up the solid Earth are considered the geosphere. Above this sphere is called the biosphere. The biosphere includes all forms of life on our planet. The hydrosphere is a mass amount of water that is constantly on the move. From the oceans, it evaporates to the atmosphere, precipitates to the land, and then runs back to the ocean. About seventy percent of the planet’s surface consists of global ocean. The final sphere of Earth is the atmosphere and without it life here would not exist. The atmosphere is divided into five layers. The troposphere is the layer of the atmosphere closest to Earth. This layer starts at the surface of Earth and extends outward about ten miles. It is in this area that weather occurs. Roughly eighty percent of the atmosphere is located in the troposphere. The stratosphere is the layer above the troposphere. This layer extends thirty miles above the planet’s surface. The temperature of this layer does rise, however it still remains below freezing. The next layer is the mesosphere, and rises about forty to fifty miles above the surface of Earth. The air is very thin in this layer and can reach temperatures as low as -184 degrees Fahrenheit. This layer is considered the middle atmosphere along with the troposphere. The thermosphere extends several hundred miles above the surface. The temperature of this layer can rise up to 2000 degrees Celsius. The thermosphere is considered the upper atmosphere. The top of the thermosphere is known as the exosphere. The exosphere rises 6200 miles above the Earth. This layer is called the outermost layer of Earth’s atmosphere. So how do we know what we know? Geologists have discovered a lot about the core of our planet by looking at Earth’s magnetic field and measuring seismic waves as they pass through the earth. Changes in these waves are studied, and Geologists are able to draw up conclusions about the Earths density and what it must look like inside. Rocks that originated in the mantle, and were collected at Earth’s surface have provided evidence that supports the composition of our planets interior. Meteorites also provide important clues for the composition of the core and mantle. These meteorites are important because they show samples of planetesimals, the material from which Earth and the inner planets were formed. Advances in technology have provided studies that support composition and density of the layers of Earth, such as the introduction of seismic wave studies that indicate what we know of the Earths layers today. Bibliography wwkidsgeo.com/geology en.wikipedia.org/wiki/Inner_core Earth: An Introduction to Physical Geology. Tenth edition. Tarbuck Lutgens and Tasa geography.about.com/od/physicalgeography/p/layeratmosphere.htm en.wikipedia.org/wiki/Layers_of_the_atmosphere

Critically contrast the behaviourist approach to psychology with the Essay

Critically contrast the behaviourist approach to psychology with the cognitive approach. You should refer to primary sources w - Essay Example Along with some similarities, there are fundamental contrasts of the behavioral and the cognitive approaches to psychology. First of all, both psychological schools follow different points of view as for the subject of psychological science. Behaviorists consider person’s behavior,  reflected in  the available  objective  observation of  physical processes, as  the only subject of  psychology.  Ã‚   Mental processes, as factors influencing behavior, are not taken into consideration by the behavioral concept. Hempel (1949), for example, claims that â€Å"all psychological statements †¦ are translatable into statements that do not involve psychological concepts,† but only concepts for physical behavior (p. 18). The behavioral theory assumes that after birth all human beings are similar. Thus, the formation of personality is greatly related to the surrounding environment, which is to shape and bring up a future individual. â€Å"Give me a dozen health y infants, well-formed, and my own specified world to bring them up in and I'll guarantee to take any one at random and train him to become any type of specialist I might select†. (John Watson, 1930, p. ... avior, cognitive psychology focuses on internal considerations such as patterns of thoughts, obsessive preoccupations, or the manifest content of one's  dreams. The cognitive approach views the processes of thinking and cognition as the determinant of human behavior. Cognition is the act or process of knowing. It refers to the mental processes of an individual and includes attention, perception, memory, reasoning, judgment, imaging, thinking, and speech. Cognitive psychology states that human behavior is not merely the product of interaction with outward reality. It explicitly acknowledges the existence of internal mental states (such as  belief,  desire  and  motivation), â€Å"Not stimuli and responses, not overtly observable behavior, not biological drives and their transformation, but meaning†¦by adding a little  mentalism  to it.   It focused on the symbolic activities that human beings employed in constructing and making sense not only of the world, but of themselves.† (Jerome Bruner, 1990, p.  2) The cognitive  approach spread  also  to  the study  of emotional and   motivational  areas of  personality. In fact, the behavioral approach is based on the mechanistic materialism, considering human consciousness as an artificial analogue of religious notion of ‘soul’ or ‘spirit’, and it is absolutely rejected by behaviorists. Mental processes also seem mostly as some concomitant inner factors, which are not included in the causal relationships between an individual and actuality.   Only in the world of physical phenomena there are causal links, through which one of the events serves as a reason for another one, being its consequence.  From this point of view, the relationship of stimulus and response (S - R) is accepted as the basic mechanism of the

Foundations of Scholarship Assignment Example | Topics and Well Written Essays - 1750 words

Foundations of Scholarship - Assignment Example A corporation may have a low or high level of employee involvement in the daily processes that require decision making. Corporations that have a greater degree of employee participation in various functions allow their workers to be able to make decisions about different planning processes. Employees also feel that their opinions are treasured by the company executives, and feel that the company seriously considers their interests. On the other hand, a low level of employee involvement in functions such as decision making is indicative of the existence of a restricted planning process in which only the company’s executives are involved. Advantages of Including Workers in Corporate Decision Making There are many reasons why it is important for company heads to foster a corporate culture in which the opinions of workers are taken seriously (Williamson 2008). While this type of structure has not been popular in the past, it is more considerate of workers and makes them feel appre ciated by the corporations they work for. It also encourages loyalty from the workers. Additional reasons why encouraging employee participation in a corporation’s decision-making processes is important are: It improves the employees’ morale: Engaging the staff in the decision-making procedures increases the general morale. Many corporations have a distinctive separation of power between the employees and the management. The implementation of employee participation can successfully reduce this gap; thus encouraging more constructive communication between employees and their supervisors. Once employees are allowed to contribute during decision-making, workers will believe that their ideas are a significant contribution to the company they work for. This empowers them to have the confidence to influence the result of their efforts; thus bringing about increased job satisfaction (Singh 2009). Involving employees in making decisions is also likely to make them more product ive. This is because the employees will feel that they have a personal stake in running of the corporation, and thus wish to see their personal contributions bring about the successful realisation of the company’s objectives. The increase in trust that is demonstrated by a corporation’s executives can also inspire employees to expand or advance their skills in order to prove that they are deserving of that trust. Such efforts mean that there will be more effort in production processes which results in more profitability (Scott- Ladd, Travaglione, and Marshall 2006). Improvement in Teamwork- When workers are allowed to contribute towards decision-making, they have the opportunity to state their views while also listening to those of their colleagues. In this way, the workers gain knowledge from each other and thus develop a sense of comradeship that positively affects any joint exercises that may be conducted. Saving Internal Resources- When employees are used in the pr ocess of decision making, the company in question has the chance to save on time as well as money that might have been used to hire specialists or consultants. The company will also benefit because it saves money by taking the advice of people who work closely with the machinery and so are in a better position to understand what may be needed. The Practice of